Knappstein Wines in the Clare Valley, is among 16 South Australian wine producers who will be supported by State Government funding to enter and expand its United States market.
Wine Australia’s US Market Entry program is a 12-month program is designed to educate wine producers about the US market, dubbed one of the largest and most complex wine markets in the world.
The program offers guidance and market introductions and follows subjects such as compliance, marketing, pricing, sales, public relations and logistics.
Trade and Investment Minister Stephen Patterson says over the last 4 years Wine Australia’s US Market Entry programs have successfully helped 75 per cent of Australian wineries achieve first orders in the market, worth almost $2.4 million.
The state government’s $5.4m Wine Export Recovery and Expansion Program started on July 1 this year and will run for four years.